Facebook Ads – 1 Campaign at a Time, Please!
Recently, we ran into a situation where we were running ads for a client and they were running ads for themselves (but we did not know this). We weren’t sure why this particular ad set was costing so...
View ArticleGeneration Z: The Next Generation
Calling this blog “Generation Z: The Next Generation” is a bit of a misnomer because, of course, Generation Z is comprised of the 10-20 year olds who are currently filling our schools and, for those...
View ArticleUpdates to Facebook – 4th Quarter 2014
As you know, social media is ever-changing and here at Transformation Marketing, in Lincoln, Nebraska, we take keeping up with all of those changes very seriously. So, when Facebook started releasing...
View ArticleTransformation Marketing’s December Photo a Day Challenge
This month, Transformation Marketing and a few of our team members have started and accepted a photo a day challenge! We are excited to share our holiday spirit with you through these photos and hope...
View ArticleSmall Business Saturday Special
We know that Small Business Saturday is over, but we’re still encouraging you to shop small! And we are also offering a very special present to new social clients who sign up to start their social...
View ArticleWhat the Heck is a Hashtag?
While #hashtags are far from being new, they still remain a mystery to many people out there – and using them correctly seems to be a challenge for many as well. Today, we’re going to briefly go over...
View ArticleWhy Social Media Matters to Your Marketing Camapign [INFOGRAPHIC]
Did you know that social media is the most popular online activity in the world? It’s true! Social media fascinates us at Transformation Marketing in Lincoln, Nebraska. It has become an incredible...
View ArticleMajor Updates Coming to Facebook in 2015
In 2015 (they have not announced a firm roll-out date as of yet) Facebook will be changing the way businesses market themselves on Facebook. Here is what Facebook had to say, “As a part of an ongoing...
View ArticleThe Dangers of Leaving your Facebook Page Inactive
So, I don’t post on my Facebook page for weeks, or even months, what’s the big deal? It’s free. It’ll be there when I get back, right? Wrong. If you abandoned your car on the side of the road and came...
View ArticleSocial Media Campaign – Luck or Strategy
This month, in light of St. Patrick’s Day, we are going to talk a little bit about the difference between a “lucky” marketing campaign and a marketing campaign that has experience, strategy and...
View ArticleThe Importance of Photography
Everywhere you turn, you see photos. Look around your desk – do you see family photos? Look around your home – are the kids’ school portraits hanging on the wall? Photos help us remember moments, and...
View ArticleLook on the Bright Side! (It’ll help your reach)
Don’t be a Debby Downer! Cut through the negativity! Cheer up, Buttercup! Seriously! Your negative spin on a social post or blog might be hurting your web optimization after the latest changes in...
View ArticleModern Advertising: A Bouquet of Media
When we think of advertising, many of us immediately revert to cheesy TV commercials or that annoying jingle you hear on the radio every morning. However, media is ever-changing, and traditional...
View ArticleUpdates to Facebook – 4th Quarter 2014
As you know, social media is ever-changing and here at Transformation Marketing, in Lincoln, Nebraska, we take keeping up with all of those changes very seriously. So, when Facebook started releasing...
View ArticleThe Importance of Photography
Everywhere you turn, you see photos. Look around your desk – do you see family photos? Look around your home – are the kids’ school portraits hanging on the wall? Photos help us remember moments, and...
View ArticleLook on the Bright Side! (It’ll help your reach)
Don’t be a Debby Downer! Cut through the negativity! Cheer up, Buttercup! Seriously! Your negative spin on a social post or blog might be hurting your web optimization after the latest changes in...
View ArticleModern Advertising: A Bouquet of Media
When we think of advertising, many of us immediately revert to cheesy TV commercials or that annoying jingle you hear on the radio every morning. Â However, media is ever-changing, and traditional...
View ArticleDon’t Let Social Media Pinch You! Using Social Media the Right Way
As of last year, the average internet user spent 1.72 hours per day on social media sites. For marketers, almost two hours of social media usage means almost two hours of message flow to and from...
View ArticleAnalyzing Your Campaign Results
Great marketing isn’t great unless it changes consumer behavior, drives sales, or meets other goals. So how exactly do we measure the success of a campaign? Sometimes it’s relatively easy; we look...
View ArticleA Bachelor’s of Social Media
Who needs a boring Communications degree when you can now major in Facebook and Twitter? Several colleges across the United States now offer social media programs in which students study the...
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